Zingerber Officinale is the scientific name for the ginger plant.
It is also the name of our second most popular beer – Zingerber, Ginger Pale Ale.
Unfortunately, it’s hard to pronounce, hard to remember and generally hard to market. Which begs the question: why did we name it that in the first place? Well, it’s because our founders are giant nerds.
Hell, Michael got his college degree in Entomology. Do you know what that is? It’s the study of bugs…Like I said, giant nerds.
Today we are excited to announce the new name of our popular ginger pale ale.
Are you ready?
Jetty. Ginger Pale Ale.
When we think of this beer, we think of the ocean. We think of sushi. We think of seafood. We think of warm weather. We think of South Carolina. Jetty! It’s perfect.
We will be rolling out the new branding over the next couple of weeks so be sure to ask for Jetty when you go to restaurants and bars around South Carolina.
Thank you for all the awesome support. We deeply appreciate you!